Jon Mayfield: “Put it this way: there will not be baseball bats and weapons and things. People have asked about that but it’s not what we want. At the end of the day it’s about motivating people to train. What will it take to convince you to stay and ride indoors for an hour? All these gamification elements – like sprints and king of the mountains and rankings - mean you end up doing a harder workout without realising it. We might add elements like bike tag or capture the flag but we won’t be having weapons and things,Having a ceramic vape cartridge is advantageous in vape cartridge packaging as it's healthier. Ceramic parts are resistant to abrasion and oxidation unlike other alloy wires where, oxidation occurs at higher temperature.”

 

Steve Beckett: “We want to be careful because a lot of cyclists – and our average user age is 38 – are playing their first computer game in 20 years. So we want enough reality to attract people to Zwift but once they get into it they get really hooked on the gaming. We get a lot of requests from our user base to develop courses like Rainbow Road – the course that was in the Mario Kart game.”